This last weekend, I took my son to the 2018 Official Minecraft Community Event - Mainfaire at the NRG Center in Houston, Texas. At first I thought to myself "nerdfest", and that by attending this event with my son, it covered my responsibilities of raising him for the next year. I am a person that studies behavior and learns through observance, and what I discovered was I was smack dab in the middle of my next coaching case study. In the end, I had a greater appreciation of the "gamer" community, and I realized in the end Minecraft is one beautifully executed business.
UnspeakableGaming, his real name Nathan, currently has 4.6 million viewers. So what you need to realize is that these individuals capitalize on the number of eyeballs that view their videos, and how they capitalize is through ad placement by major companies that benefit from the marketing associated with the videos. More views, more money. His estimated net worth according to one site on the internet, and we know everything on the internet is true, is just shy of $2 Million. Wow...for playing video games. Yet wait a second, is this guy getting paid just to play video games, or is there something more here.
The more and more I looked at these individuals, I saw successful business people that just happen to be playing in the gaming world; a mega industry across all age groups. Here are my takeaways:
There is always things we can take away from our experiences even events like Minefaire. My encouragement to those that have read this far is to be observant, be a student, and there is a lot that life can teach those who are open to the opportunity. Enjoy some of the other photos below from the event.
YouTube Star Xylophoney
YouTube Star Gizzy Gazza
YouTube Star YourMCAdmin
YouTube Star NeoMcCreations
YouTube Stars Goldy, RyGuyRocky, and TinaTheTiger
YouTube Star BeckBroJack
YouTube Star SallyGreenGamer
YouTube Star OMG Chad
YouTube and Fortnight Stars Jerome ASF and Tewtiy
Picture with the Creeper
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